This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area.
Typically, the individuals would have responsibility for the work of other staff and lead teams.
- Be 18 years old or over.
- Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields.
- Students must have good communication skills. Candidates whose English is not their first language are required to prove their English language skills which is equivalent to an upper-intermediate level (IELTS 5.5)
- Students who have completed BSB42415 Certificate IV in Marketing and Communication
- Have completed the following units (or equivalent competencies):
– BSBCMM411 Make presentations
– BSBCRT412 Articulate, present and debate ideas
– BSBMKG433 Undertake marketing activities
– BSBMKG435 Analyse consumer behaviour
– BSBMKG439 Develop and apply knowledge of communications industry
– BSBWRT411 Write complex documents.
- Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
- Have two years equivalent full-time relevant work experience.
Duration : 60 weeks tuition plus 18 weeks term breaks.
Please refer to the unit description on https://training.gov.au/Training/Details/BSB50620
|Identify and evaluate marketing opportunities
|Establish and monitor the marketing mix
|Design and develop marketing communication plans
|Write persuasive copy
|Undertake project work
|Plan and interpret market research
|Conduct marketing audits
|Develop social media engagement plans
|Manage budgets and financial plans
|Manage business risk
|Create multiplatform advertisements for mass media
|Manage personal and professional development
After achieving the BSB50620 – Diploma of Marketing and Communication, students may undertake the BSB60520- Advanced Diploma of Marketing and Communication.
Graduates of the BSB50620 – Diploma of Marketing and Communication will develop an understanding of the dynamics and principles underlying effective functioning of work groups, as well as the necessary skills to competently function within small and/or large organisations. Possible job titles relevant include:
- Marketing Executive
- Brand Manager
- Marketing Manager
- Marketing Assistant
- Brand Ambassador
Delivery and Assessments
This program BSB50620 Diploma of Marketing and Communication is delivered in a classroom-based environment with face to face delivery. The mode of training is highly practical with a combination of practical projects and tasks with a simulated workplace, tutorials, and group activities.
Type of Assessments
Learners will be assessed through demonstration in some units; the trainer/assessor will observe learners communicating, interacting, planning, and co-ordinating with each other. This will help them build skills, knowledge and attitude and to successfully communicate.
Learners will be assessed through questioning and testing in some units. The goal here is to identify the learner’s underpinning knowledge. Learners will be assessed with a formative exam. The exam may consist of several types of questions, these include; multi-choice, short answer, and listings.
- Role Play
Learners will be assessed through role play assessment activity in some units. In role play activity, participants adopt and act out the role of characters, or parts that may have personalities, motivations, and backgrounds different from their own.
- Case Study
Learners will be assessed through fault finding methods in some units. Fault finding is like validating/moderating or testing different training materials or any other resource (a technical story versus a set of diagnostic heuristics). During the training session, fault-finding is to be applied and measured before and after the delivery of the training material. The latter test involved ‘old’ faults and ‘new’ faults from the same and different categories to those encountered during training.
- Written Report and Project
Learners will be assessed through written reports in some units. The goal is to ensure the learner possesses the tools for using technical skills in writing and drafting professional workplace reports. Learners will be assessed through projects. Projects will focus on particular aspects or topics undertaken over the duration allocated for the delivery of the units. The project activities reflect authentic workplace techniques and processes. The project will require the collection of information and the presentation of outcomes.
Learners will be assessed on in-class presentations. The presentations will be developed by the learner and presented to their peer group and, where possible, people from the industry. The presentations are conducted in a similar manner to a workplace presentation