This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
- Be 18 years old or over.
- Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields.
- Students must have good communication skills. Candidates whose English is not their first language are required to prove their English language skills which is equivalent to an upper intermediate level (IELTS 5.5)
Duration : 40 Weeks tuition plus 12 weeks term breaks.
Please refer to the course description on https://training.gov.au/Training/Details/BSB40820
|BSBCRT412||Articulate, present and debate ideas|
|BSBMKG433||Undertake marketing activities|
|BSBMKG435||Analyse consumer behaviour|
|BSBMKG439||Develop and apply knowledge of communications industry|
|BSBWRT411||Write complex documents|
|BSBMKG440||Apply marketing communication across a convergent industry|
|BSBMKG434||Promote products and services|
|BSBFIN401||Report on financial activity|
|BSBCRT413||Collaborate in creative processes|
|BSBMKG437||Create and optimise digital media|
|BSBTEC403||Apply digital solutions to work processes|
After achieving the BSB40820 – Certificate IV in Marketing and Communication, students may undertake the BSB50620 – Diploma of Marketing and Communication.
Graduates of the BSB40820 – Certificate IV in Marketing and Communication will develop an understanding of the dynamics and principles underlying effective functioning of work groups, as well as the necessary skills to competently function within small and/or large organisations. Possible job titles relevant include:
- Marketing officer
- Advertising account coordinator
- Sale and customer service officer
- Social media officer
- Media assistant
Delivery and Assessments
This program (BSB40820 Certificate IV in Marketing and Communication) is delivered in a classroom-based environment with face to face delivery. The mode of training is highly practical with a combination of practical projects and tasks with a simulated workplace, tutorials and group activities.