BSB40820 Certificate IV in Marketing and Communication

CRICOS code 106994E

Course Overview

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.


Entry Requirements

  • Be 18 years old or over.
  • Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields.
  • Students must have good communication skills. Candidates whose English is not their first language are required to prove their English language skills which is equivalent to an upper intermediate level (IELTS 5.5)

Course Structure

Duration : 40 Weeks tuition plus 12 weeks term breaks.

Please refer to the course description on

Core Units
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents


Elective Units
BSBMKG440 Apply marketing communication across a convergent industry
BSBMKG434 Promote products and services
BSBFIN401 Report on financial activity
BSBCRT413 Collaborate in creative processes
BSBMKG437 Create and optimise digital media
BSBTEC403 Apply digital solutions to work processes


After achieving the BSB40820 – Certificate IV in Marketing and Communication, students may undertake the BSB50620 – Diploma of Marketing and Communication.

Job Outcome

Graduates of the BSB40820 – Certificate IV in Marketing and Communication will develop an understanding of the dynamics and principles underlying effective functioning of work groups, as well as the necessary skills to competently function within small and/or large organisations. Possible job titles relevant include:

  • Marketing officer
  • Advertising account coordinator
  • Sale and customer service officer
  • Social media officer
  • Media assistant

Delivery and Assessments

This program (BSB40820 Certificate IV in Marketing and Communication) is delivered in a classroom-based environment with face to face delivery. The mode of training is highly practical with a combination of practical projects and tasks with a simulated workplace, tutorials and group activities.