Course Overview
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
Entry Requirements
- Be 18 years old or over.
- Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields and prove their successful completion all core units of Certificate IV in Marketing and Communication.
- Students must have good communication skills. Candidates whose English is not their first language are required to prove their English language skills which is equivalent to at least an upper-intermediate level (IELTS 5.5 equivalent)
Course Structure
Duration : 60 weeks tuition plus 18 weeks term breaks.
Please refer to the unit description on https://training.gov.au/Training/Details/BSB52415
| Core Units | |
| BSBMKG507 | Interpret market trends and developments |
| BSBMKG523 | Design and develop an integrated marketing communication plan |
| BSBPMG522 | Undertake project work |
| Elective Units | |
| BSBADV509 | Create mass print media advertisements |
| BSBADV507 | Develop a media plan |
| BSBFIM501 | Manage budgets and financial plans |
| BSBMKG534 | Design effective digital user experiences |
| BSBMKG535 | Devise a search engine optimisation strategy |
| BSBMKG528 | Mine data to identify industry directions |
| BSBMKG515 | Conduct a marketing audit |
| BSBMKG502 | Establish and adjust the marketing mix |
| BSBMKG506 | Plan market research |
Pathway
After achieving the BSB52415 – Diploma of Marketing and Communication, students may undertake the BSB61315 – Advanced Diploma of Marketing and Communication.
Job Outcome
Graduates of the BSB52415 – Diploma of Marketing and Communication will have specialised knowledge and skills for skilled/paraprofessional work and/or further learning. Possible job titles relevant to this qualification include
- Account manager
- Account planner
- Advertising account manager
- Advertising creative director
- Advertising manager
- Copywriter
- Marketing manager
- Marketing team leader
- Product manager
- Public relations manager
Delivery and Assessments
This program (BSB52415 Diploma of Marketing and Communication) is delivered in a classroom-based environment with face to face delivery. The mode of training is highly practical with a combination of practical projects and tasks with a simulated workplace, tutorials and group activities.
