Course Overview
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
Entry Requirements
- Be 18 years old or over.
- Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields.
- Students must have good communication skills. Candidates whose English is not their first language are required to prove their English language skills which is equivalent to an IELTS 6.0
Course Structure
Duration : 40 weeks tuition plus 12 weeks term breaks.
Please refer to the course description on https://training.gov.au/Training/Details/BSB40820
| Core Units |
| BSBCMM411 |
Make presentations |
| BSBCRT412 |
Articulate, present and debate ideas |
| BSBMKG433 |
Undertake marketing activities |
| BSBMKG435 |
Analyse consumer behaviour |
| BSBMKG439 |
Develop and apply knowledge of communications industry |
| BSBWRT411 |
Write complex documents |
| Elective Units |
| BSBMKG440 |
Apply marketing communication across a convergent industry |
| BSBMKG434 |
Promote products and services |
| BSBFIN401 |
Report on financial activity |
| BSBCRT413 |
Collaborate in creative processes |
| BSBMKG437 |
Create and optimise digital media |
| BSBTEC403 |
Apply digital solutions to work processes |
Pathway
After achieving the BSB40820 – Certificate IV in Marketing and Communication, students may undertake the BSB50620 – Diploma of Marketing and Communication.
Job Outcome
Graduates of the BSB40820 – Certificate IV in Marketing and Communication will develop an understanding of the dynamics and principles underlying effective functioning of work groups, as well as the necessary skills to competently function within small and/or large organisations. Possible job titles relevant include:
- Marketing officer
- Advertising account coordinator
- Sale and customer service officer
- Social media officer
- Media assistant
Delivery and Assessments
This program (BSB40820 Certificate IV in Marketing and Communication) is delivered in a classroom-based environment with face to face delivery. The mode of training is highly practical with a combination of practical projects and tasks with a simulated workplace, tutorials and group activities.
Type of Assessments
- Demonstration
Learners will be assessed through demonstration in some units; the trainer/assessor will observe learners communicating, interacting, planning, and co-ordinating with each other. This will help them build skills, knowledge and attitude and to successfully communicate.
- Questioning/Tests/Examination
Learners will be assessed through questioning and testing in some units. The goal here is to identify the learner’s underpinning knowledge. Learners will be assessed with a formative exam. The exam may consist of several types of questions, these include; multi-choice, short answer, and listings.
- Role Play
Learners will be assessed through role play assessment activity in some units. In role play activity, participants adopt and act out the role of characters, or parts that may have personalities, motivations, and backgrounds different from their own.
- Case Study
Learners will be assessed through fault finding methods in some units. Fault finding is like validating/moderating or testing different training materials or any other resource (a technical story versus a set of diagnostic heuristics). During the training session, fault-finding is to be applied and measured before and after the delivery of the training material. The latter test involved ‘old’ faults and ‘new’ faults from the same and different categories to those encountered during training.
- Written Report and Project
Learners will be assessed through written reports in some units. The goal is to ensure the learner possesses the tools for using technical skills in writing and drafting professional workplace reports. Learners will be assessed through projects. Projects will focus on particular aspects or topics undertaken over the duration allocated for the delivery of the units. The project activities reflect authentic workplace techniques and processes. The project will require the collection of information and the presentation of outcomes.
- Presentation
Learners will be assessed on in-class presentations. The presentations will be developed by the learner and presented to their peer group and, where possible, people from the industry. The presentations are conducted in a similar manner to a workplace presentation
