Course Overview
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
Entry Requirements
- Be 18 years old or over.
- Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields and prove their successful completion all core units of Diploma of Marketing and Communication.
- Students must have good communication skills. Candidates whose English is not their first language are required to prove their English language skills which is equivalent to at least an upper-intermediate level (IELTS 5.5 equivalent)
Course Structure
Duration : 60 weeks tuition plus 18 weeks term breaks.
Please refer to the unit description on https://training.gov.au/Training/Details/BSB61315
| Core Units | |
| BSBADV602 | Develop an advertising campaign |
| BSBMGT616 | Develop and implement strategic plans |
| BSBMKG609 | Develop a marketing plan |
| Elective Units | |
| BSBINM601 | Manage knowledge and information |
| BSBINN601 | Lead and manage organisational change |
| BSBCRT501 | Originate and develop concepts |
| BSBSUS501 | Develop workplace policy and procedures for sustainability |
| BSBRSK501 | Manage risk |
| BSBWHS605 | Develop, implement and maintain WHS management systems |
| BSBMKG606 | Manage international marketing programs |
| BSBFIM601 | Manage finances |
| BSBMGT608 | Manage innovation and continuous improvement |
Pathway
After achieving the BSB61315 – Advanced Diploma of Marketing and Communication, students may continue their studies in Bachelor Degree programs offered by Australian Higher Education providers.
Job Outcome
Graduates of the BSB61315 – Advanced Diploma of Marketing and Communication will have broad knowledge and skills for paraprofessional/highly skilled work and/or further learning. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. Possible job titles relevant to this qualification include:
- Account director
- Account planning manager
- Client services director
- Client services executive
- Global, national or regional marketing manager
- Marketing strategist
Delivery and Assessments
This program (BSB61315 Advanced Diploma of Marketing and Communication) is delivered in a classroom-based environment with face to face delivery. The mode of training is highly practical with a combination of practical projects and tasks with a simulated workplace, tutorials and group activities.
