BSB52415 Diploma of Marketing and Communication

CRICOS code 099130E

Course Overview

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.


Entry Requirements

  • Be 18 years old or over.
  • Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields and prove their successful completion all core units of Certificate IV in Marketing and Communication.
  • Students must have good communication skills. Candidates whose English is not their first language are required to prove their English language skills which is equivalent to at least an upper-intermediate level (IELTS 5.5 equivalent)

Course Structure

Duration : 60 weeks tuition plus 18 weeks term breaks.

Please refer to the unit description on

Core Units
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work

Elective Units
BSBADV509 Create mass print media advertisements
BSBADV507 Develop a media plan
BSBFIM501 Manage budgets and financial plans
BSBMKG534 Design effective digital user experiences
BSBMKG535 Devise a search engine optimisation strategy
BSBMKG528 Mine data to identify industry directions
BSBMKG515 Conduct a marketing audit
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research


After achieving the BSB52415 – Diploma of Marketing and Communication, students may undertake the BSB61315 – Advanced Diploma of Marketing and Communication.

Job Outcome

Graduates of the BSB52415 – Diploma of Marketing and Communication will have specialised knowledge and skills for skilled/paraprofessional work and/or further learning. Possible job titles relevant to this qualification include

  • Account manager
  • Account planner
  • Advertising account manager
  • Advertising creative director
  • Advertising manager
  • Copywriter
  • Marketing manager
  • Marketing team leader
  • Product manager
  • Public relations manager

Delivery and Assessments

This program (BSB52415 Diploma of Marketing and Communication) is delivered in a classroom-based environment with face to face delivery. The mode of training is highly practical with a combination of practical projects and tasks with a simulated workplace, tutorials and group activities.