Diploma of Marketing and Communication (BSB52415)

CRICOS code 099130E

Course Overview

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

 

Entry Requirement

  • Be 18 years old or over.
  • Students who intend to enrol in this course must prove their successful completion of Certificate IV in Marketing and Communication or have industry experience in marketing management role with a minimum of 2 years.
  • Students must have good communication skills. Candidates whose English is not their first language may be required to prove their English language skills which is equivalent to upper intermediate level (IELTS 5.5).

Pathway

After achieving the BSB52415 – Diploma of Marketing and Communication, students may undertake the BSB61315 – Advanced Diploma of Marketing and Communication.

Job Outcome

Graduates of the BSB52415 – Diploma of Marketing and Communication will have specialised knowledge and skills for skilled/paraprofessional work and/or further learning. Possible job titles relevant to this qualification include

  • Account manager
  • Account planner
  • Advertising account manager
  • Advertising creative director
  • Advertising manager
  • Copywriter
  • Marketing manager
  • Marketing team leader
  • Product manager
  • Public relations manager

Course structure

Duration : 60 weeks tuition plus 18 weeks term breaks.

Please refer to the unit description on https://training.gov.au/Training/Details/BSB52415

Core Units
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work

Elective Units
BSBADV509 Create mass print media advertisements
BSBADV507 Develop a media plan
BSBFIM501 Manage budgets and financial plans
BSBMKG534 Design effective digital user experiences
BSBMKG535 Devise a search engine optimisation strategy
BSBMKG528 Mine data to identify industry directions
BSBMKG515 Conduct a marketing audit
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research