Advanced Diploma of Marketing and Communication (BSB61315)

CRICOS code 099105F

Course Overview

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

 

Entry Requirement

  • Be 18 years old or over.
  • Students who intend to enrol in this course must prove their successful completion Diploma of Marketing and Communication or have industry experience in senior marketing management role with a minimum of 2 years.
  • Students must have good communication skills. Candidates whose English is not their first language may be required to prove their English language skills which is equivalent to upper intermediate level (IELTS 5.5).

Pathway

After achieving the BSB61315 – Advanced Diploma of Marketing and Communication, students may continue their studies in Bachelor Degree programs offered by Australian Higher Education providers.

Job Outcome

Graduates of the BSB61315 – Advanced Diploma of Marketing and Communication will have broad knowledge and skills for paraprofessional/highly skilled work and/or further learning. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. Possible job titles relevant to this qualification include:

  • Account director
  • Account planning manager
  • Client services director
  • Client services executive
  • Global, national or regional marketing manager
  • Marketing strategist

Course structure

Duration : 60 weeks tuition plus 18 weeks term breaks.

Please refer to the unit description on https://training.gov.au/Training/Details/BSB61315

Core Units
BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan

Elective Units
BSBINM601 Manage knowledge and information
BSBINN601 Lead and manage organisational change
BSBCRT501 Originate and develop concepts
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBRSK501 Manage risk
BSBWHS605 Develop, implement and maintain WHS management systems
BSBMKG606 Manage international marketing programs
BSBFIM601 Manage finances
BSBMGT608 Manage innovation and continuous improvement