Course Overview
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
Entry Requirements
- Be 18 years old or over.
- Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields.
- Students must have good communication skills. Candidates whose English is not their first language are required to prove their English language skills which is equivalent to at least an upper-intermediate level (IELTS 5.5 equivalent)
Course Structure
Duration : 40 weeks tuition plus 12 weeks term breaks.
Please refer to the unit description on https://training.gov.au/Training/Details/BSB42415
| Core Units | |
| BSBCMM401 | Make a presentation |
| BSBCRT401 | Articulate, present and debate ideas |
| BSBMGT407 | Apply digital solutions to work processes |
| BSBMKG417 | Apply marketing communication across a convergent industry |
| BSBMKG418 | Develop and apply knowledge of marketing communication industry |
| Elective Units | |
| BSBWRT401 | Write complex documents |
| BSBMKG421 | Optimise digital media impact |
| BSBMKG420 | Create digital media user experiences |
| BSBMKG413 | Promote products and services |
| BSBMKG419 | Analyse consumer behaviour |
| BSBINM401 | Implement workplace information system |
| BSBFIA412 | Report on financial activity |
Pathway
After achieving the BSB42415 Certificate IV in Marketing and Communication, students may undertake the BSB52415 – Diploma of Marketing and Communication.
Job Outcome
Graduates of the BSB42415 Certificate IV in Marketing and Communication will develop an understanding, apply a range of skills and apply known solutions to a variety of predictable problems to competently function within small and/or large organisations. Possible job titles relevant to this qualification include:
- Account coordinator
- Assistant account planner
- Assistant art director
- Copywriter
- Direct marketing officer
- Marketing coordinator
- Marketing officer
- Market research assistant
- Media assistant
- Media buyer
- Media planner
- Public relations officer
Delivery and Assessments
This program (BSB42415 Certificate IV in Marketing and Communication) is delivered in a classroom-based environment with face to face delivery. The mode of training is highly practical with a combination of practical projects and tasks with a simulated workplace, tutorials and group activities.
