This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
- Be 18 years old or over.
- Students who intend to enrol in this course must prove their satisfactory completion of Australian Year 12 or international equivalent, or a minimum 2 years industry experience in related fields.
- Students must have good communication skills. Candidates whose English is not their first language are required to prove their English language skills which is equivalent to an intermediate level (IELTS 5.0).
Duration : 40 weeks tuition plus 12 weeks term breaks.
Please refer to the unit description on https://training.gov.au/Training/Details/BSB42415
|BSBCMM401||Make a presentation|
|BSBCRT401||Articulate, present and debate ideas|
|BSBMGT407||Apply digital solutions to work processes|
|BSBMKG417||Apply marketing communication across a convergent industry|
|BSBMKG418||Develop and apply knowledge of marketing communication industry|
|BSBWRT401||Write complex documents|
|BSBMKG421||Optimise digital media impact|
|BSBMKG420||Create digital media user experiences|
|BSBMKG413||Promote products and services|
|BSBMKG419||Analyse consumer behaviour|
|BSBINM401||Implement workplace information system|
|BSBFIA412||Report on financial activity|
After achieving the BSB42415 Certificate IV in Marketing and Communication, students may undertake the BSB52415 – Diploma of Marketing and Communication.
Graduates of the BSB42415 Certificate IV in Marketing and Communication will develop an understanding, apply a range of skills and apply known solutions to a variety of predictable problems to competently function within small and/or large organisations. Possible job titles relevant to this qualification include:
- Account coordinator
- Assistant account planner
- Assistant art director
- Direct marketing officer
- Marketing coordinator
- Marketing officer
- Market research assistant
- Media assistant
- Media buyer
- Media planner
- Public relations officer
Delivery and Assessments
This program (BSB42415 Certificate IV in Marketing and Communication) is delivered in a classroom-based environment with face to face delivery. The mode of training is highly practical with a combination of practical projects and tasks with a simulated workplace, tutorials and group activities.