BSB42415 Certificate IV in Marketing and Communication

CRICOS code 099106E

Course Overview

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.


Entry Requirement

  • Be 18 years old or over.
  • Students who intend to enrol in this course must prove their successful completion of Certificate III in Business or equivalent, or prove their satisfactory completion of Australian Year 12 or international equivalent, or have industry experience in marketing and sale with a minimum of 2 years.
  • Students must have good communication skills. Candidates whose English is not their first language may be required to prove their English language skills which is equivalent to upper intermediate level (IELTS 5.5).


After achieving the BSB42415 Certificate IV in Marketing and Communication, students may undertake the BSB52415 – Diploma of Marketing and Communication.

Job Outcome

Graduates of the BSB42415 Certificate IV in Marketing and Communication will develop an understanding, apply a range of skills and apply known solutions to a variety of predictable problems to competently function within small and/or large organisations. Possible job titles relevant to this qualification include:

  • Account coordinator
  • Assistant account planner
  • Assistant art director
  • Copywriter
  • Direct marketing officer
  • Marketing coordinator
  • Marketing officer
  • Market research assistant
  • Media assistant
  • Media buyer
  • Media planner
  • Public relations officer

Course structure

Duration : 40 weeks tuition plus 12 weeks term breaks.

Please refer to the unit description on

Core Units
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry

Elective Units
BSBWRT401 Write complex documents
BSBMKG421 Optimise digital media impact
BSBMKG420 Create digital media user experiences
BSBMKG413 Promote products and services
BSBMKG419 Analyse consumer behaviour
BSBINM401 Implement workplace information system
BSBFIA402 Report on financial activity